Rodell Architects is an architectural firm with offices in Spokane, Washington; Coeur d'Alene and Sandpoint, Idaho; and Bozeman and Big Sky, Montana. I've worked with Sam Rodell, the owner, for nearly a decade — and over those years his relentless push for better results has driven me to build genuinely custom tools and software for the firm. Sam calls it "the relationship between client and site": I work hard to build effective tools and designs, and he works hard to put them to use. The result is an exceptionally high-quality marketing and lead-generation platform for his studio — and exactly the kind of long, collaborative partnership where I do my best work.